Plank
Founders must pick between being a virus or a dinosaur
As a startup founder, you only have two paths. Be a virus or be a dinosaur - both are apex predators in nature. Path 1: Be a dinosaur. Your goal is to keep getting bigger and bigger. The idea is simple - you can keep upselling more things to your existing customers. Companies like Salesforce have executed this strategy well. Path 2: Be a virus. You stay laser-focused on a single product or line of business, and you keep your org and core team extremely small and lean. Cursor and Instagram are examples - both built massive businesses with tiny teams. There's no wrong answer. But you have to pick one.







