Real Estate
experience
Plank teams have delivered AI-enabled use cases across the real-estate value chain including multi-source listing aggregation and enrichment, semantic property search with personalized recommendations, automated media and marketing content generation, AI-augmented CRM and lead routing tools, and data-driven valuation and market intelligence.
Listing Aggregation and Data Normalization
- Ingest property data from MLS feeds, listing platforms, public records, and brokerage sites.
- Normalize formats, deduplicate entries, and enrich metadata with geolocation, zoning, and amenity details.
- Maintain real-time data freshness with update polling, change tracking, and alerting pipelines.
Property Search and Recommendation Engines
- Implement semantic and filter-based search across large property datasets, supporting natural language input.
- Use vector search and embeddings to power similarity-based property recommendations and ranking.
- Personalize results based on user behavior, history, and preferences using AI-driven scoring models.
Media Automation and Content Generation
- Automate creation of listing assets including videos, image slideshows, floorplans, and virtual tours.
- Use AI to dynamically generate marketing copy, feature summaries, and agent bios.
- Enable brand customization through templated content and adaptive styling frameworks.
CRM, Lead Routing, and Agent Tools
- Build AI-augmented CRMs to help agents prioritize leads, suggest follow-ups, and surface insights.
- Implement rule-based and ML-driven lead scoring and routing to match buyers and sellers to the right agents.
- Provide mobile-first agent tools for scheduling, messaging, open house coordination, and contact management.
Valuation, Pricing, and Market Intelligence
- Train models on historical transaction data, comps, and local trends to estimate property value and price movement.
- Support AVMs, rent estimators, renovation ROI calculators, and real-time market dashboards.
- Integrate third-party valuation sources and proprietary models for decision support.
Infrastructure, Compliance, and Scalability
- Design secure multi-tenant platforms with fine-grained permissioning and tenant isolation for brokerages.
- Ensure compliance with housing data regulations, privacy laws, and MLS access controls.
- Operate with high availability and reliability, supporting spikes in search and listing traffic during key market windows.
Customer Showcase
Editora
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Editora.ai is an AI-powered video editing platform used by top real estate firms like Sotheby’s to auto-generate personalized listing videos that match each agent’s unique style - inferring from past portfolios, sourcing listing visuals online, and publishing directly to social media.
Engineers we’ve worked with
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